SpotOn was acquiring products faster than anyone could keep them consistent. I built the design system from nothing across Figma, React, Android and iOS — then led every evolution since: a rebrand, a token pipeline, three versions, and a governance model the org actually uses.
After seven years I could finally name the root cause of every adoption failure: the system was never documented in a way anyone — human or AI — could reason from. I wrote the diagnosis, got sign-off, and am leading the 5-stage plan to build the context layer the system always lacked.
A customer-facing POS kiosk: arm's-length tap targets, variable restaurant lighting, a fixed device, high cognitive load. The dark mode I shipped here as an accessibility call became the foundational reference for Aero-wide dark mode.
View case study →I'm a principal designer based in Mexico City, specializing in design systems and the AI infrastructure that makes them work. I built a design system from zero, defended it when leadership didn't understand what we had, and I'm now designing its next chapter: a system that AI can read from, build with, and help maintain.
W3C-certified in Web Accessibility because I believe we're all temporarily abled, and designing like it isn't optional. When I'm not in front of my computer, I'm studying languages, music, planning my next trip to Japan, or playing video games I've been collecting since elementary school.
AI lets me build things I couldn't build alone. Here's some of them.
A working three-panel tool: system health, a token and component explorer, and an Ask Aero interface wired to the Anthropic API. Most designers talk about AI and systems. This is what it looks like when you build it.
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